John Deere @ CES 2022
Role: MC² Executive Producer
Having a solid history with John Deere, MC² was asked for the first time to handle all content for John Deere’s presence at CES 2022. This include a standing room only press conference to announce the first fully Autonomous Vehicle which led to numerous mentions in tech, business, and consumer media including The Tonight Show with Jimmy Fallon. Unique and immersive content was also created for John Deere’s booth which went on to be in Exhibitor Magazine’s Top 20 booths of the conference. As Executive Producer, I oversaw a team of talented designers and animators to develop and create engaging video, graphics and CGI elements for the press conference and booth. I worked closely with John Deere top management to ensure that their messaging was clearly and effectively delivered to the press audience through content.